Apple on Tuesday released a major update to its Safari Intelligent Tracking Prevention (ITP), the privacy feature that allows the company’s web browser to block cookies and prevent advertisers from snooping on your web habits.
The Verge, By Nick Statt


© Alex Castro / The Verge | Apple updates Safari’s anti-tracking tech with full third-party cookie blocking
According to Apple’s John Wilander, the WebKit engineer behind the feature, Safari now blocks all third-party cookies. That means that, by default, no advertiser or website is able to follow you around the internet using the commonplace tracking technology.
It’s a significant milestone for web privacy, and it puts Apple’s browser officially two whole years ahead of Chrome after Google said in January that it would start phasing out third-party cookies but not fully until some time in 2022.

“Cookies for cross-site resources are now blocked by default across the board. This is a significant improvement for privacy since it removes any sense of exceptions or ‘a little bit of cross-site tracking is allowed,’” Wilander notes in the announcement post on the blog for WebKit, which is Apple’s in-house browser engine that powers many of its features under the hood.
Wilander notes that users might not notice a big change because ITP has been doing this more or less already. “It might seem like a bigger change than it is. But we’ve added so many restrictions to ITP since its initial release in 2017 that we are now at a place where most third-party cookies are already blocked in Safari.”

This article was originally published by The Verge.
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